TBWAWORLDWIDE CREATES NEW NETWORK
By Adnews Staff
TBWAWorldwide has combined a number of pharmaceutical and healthcare agencies to create a new global network. TBWAWorldHealth consists of Lyons Lavey Nickel Swift of New York, Hyphen of New Jersey, ACCEL of New York, 1Health Communications of Los Angeles, Brand Architecture International of New York, LEC Advertising of the United Kingdom, Targis of Germany, Arsenal Targis of France and Targis of Japan. All nine agencies are owned by the Omnicom Group, TBWA's parent company. Their combined client roster includes Alcon Laboratories, AstraZeneca, Bayer, GlaxoSmithKline, Johnson & Johnson, Pfizer Inc., Pharmacia Corp., Schering-Plough and Wyeth. Al Nickel, president of Lyons Lavey Nickel Swift, and Jean-Marie Dru, chief executive officer of TBWAWorldwide, will be co-chairmen of TBWAWorldHealth. A global steering committee of participating agency principals will manage the operation.