HOT DOCS BEGINS 2002 CAMPAIGN
By Adnews Staff
The Canadian International Documentary Festival Hot Docs has begun an advertising campaign for its upcoming 2002 festival. The event will run from April 26 to May 5 in Toronto. The campaign consists of three print ads that are intended to poke fun at Hollywood marketing as well as four television and theatre commercials that imitate Hollywood trailers. The tagline is "There's nothing Hollywood about it." The campaign was created by Young & Rubicam of Toronto and will run until the end of the festival. The print ads are running in The Toronto Star, Eye Weekly and Now Magazine as well as in washrooms, subways and other sites in the Greater Toronto Area. Broadcast ads are running at the Uptown, Royal and Bloor theatres in Toronto and on CBC Television, CBC Newsworld and specialty stations The Documentary Channel, History Television and the Independent Film Channel Canada. This is the second year Young & Rubicam has worked on the advertising for the Hot Docs festival.