BRICK BREWING BRINGS BACK THE STUBBY
By Adnews Staff
Brick Brewing Company of Waterloo, ON is promoting the return of the stubby beer bottle this month with a multimedia advertising campaign. The brewer will distribute its Red Cap beer in stubby bottles to a limited number of Beer Stores this month before distributing the product to stores in the rest of Ontario over the summer. Marketing support will include an awareness effort called "The Stubby is Back." Print, radio and outdoor advertising will break later this month to promote the bottle's return after 18 years. The only change Brick Brewing has made to the bottle is the addition of a twist-off cap. Advertising for Brick Brewing is handled in-house. Public relations are handled by Pilot Public Relations of Toronto.
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