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PAUL OFFICIALLY CREATIVE HEAD AT DENTSU

After helping Dentsu-Cadence Advertising of Toronto win the Toyota Canada truck account, Michael Paul has been hired at the agency as executive vice-president and creative director. Paul co-founded SMW Advertising of Toronto where he worked on Toyota's Lexus account. He spent 19 years as SMW's creative director before leaving last spring. He was working as an independent consultant when DCA hired him on a contract basis to spearhead the creative side of the Toyota presentation.

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