TORONTO DEALERSHIP BEGINS RADIO INITIATIVE
By Adnews Staff
Toronto car dealership Rowland on Eglinton Ford Lincoln began a new radio campaign last week created by Boom Sonic Branding of Toronto. According to Bill Nygren, managing partner and head of creative services for Boom Sonic, three executions have been created in an effort to reach a diverse customer base. Each ad makes use of a different music mix. All three promote Rowland's new "The Ride You've Been Looking For" tagline. The first flight of the campaign is running on Flow 93.5 and EZ Rock 97.3 FM. Additional flights are planned for later this spring as well as in the summer and fall. The campaign, which is also has online and in-store components, will also expand to run on other stations.
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