WILLIAM M. MERCER HIRES FLEISHMAN-HILLARD
By Adnews Staff
William M. Mercer Ltd. has hired Fleishman-Hillard to handle its Canadian communications activities. Toronto-based William M. Mercer is a human resources consulting firm with offices in 10 Canadian cities. It is part of William M. Mercer Companies LLC, which operates in 39 countries. Fleishman-Hillard won the account in a competitive pitch with three additional agencies. It will plan and implement national and regional communications activities in Canada. "We are committed to taking a more proactive approach to communications activities, focusing on regional as well as national markets," said Katherine Gyles of William M. Mercer. "Fleishman-Hillard's strategic approach, combined with its presence in our key markets were important factors in our decision to partner with them." The account will be serviced from Fleishman-Hillard's Toronto and Montreal offices. The agency's associated company GPC International will handle activities in western Canada.