MINIS ARRIVE IN CANADA
By Adnews Staff
BMW Group Canada of Whitby, ON released Mini Cooper in Canada on Friday. Fourteen Canadians showrooms will carry the car. An additional showroom in Calgary will open later this year. "Introducing an entirely new brand into the market is truly an opportunity of a lifetime," said Hendrik von Kuenheim, president and chief executive officer of BMW Group Canada. "The entire BMW Group organization has been looking forward to this day for over eighteen months." Mini Canada, a division of BMW Group Canada, will be responsible for the sale and distribution of the Mini Coopers. Two models will be available this year: the Mini Cooper and the Mini Cooper S. Advertising for the brand is being handled by Taxi Advertising & Design of Toronto.