MURALS TO BE MEASURED
By Adnews Staff
Urban Outdoor Trans Ad of Toronto says its Urban Landmarks wall murals will be the first in Toronto to be audited by the Canadian Outdoor Meaursement Bureau. This means clients can get accurate pedestrian and vehicular traffic counts for their murals, as they now do for billboards. Urban currently has seven Landmark sites in Toronto. So far only one is being used; it has an ad for Glenfiddich Scotch Whisky, made by Sons of Scotland. The mural was created by Samotie & Associates of Toronto. Another unique Landmarks feature is the use of Clear Focus window film. This allows wall murals to flow right over windows without obstructing the view of people inside buildings. The Landmarks range in size from 50 to 250 square metres.
« Back Next »
Comments
blog comments powered by Disqus