INFINITI BEGINS CAMPAIGN FOR G35
By Adnews Staff
Infiniti Canada of Mississauga is promoting the March 1 introduction of the 2003 Infiniti G35 with an integrated marketing campaign from TBWAChiatDay of Toronto. Print, direct mail, Web, email and television advertising begins today. In one ad, called "Radar", a G35 is parked in a cobblestone driveway while a waiting policeman hides in the bushes with a radar gun. The tagline is "Accelerating the future." "This campaign reinforces Infiniti's brand identity by emphasizing the state-of-the-art performance and innovation of the G35," said John Roumelis, account director at TBWAChiatDay. A series of print ads will appear in national newspapers and magazines. Television advertising will run on specialty networks. Online advertising will run on major Canadian Web sites.