E*TRADE INVITES CHARLES SCHWAB CUSTOMERS TO SWITCH
By Adnews Staff
A new promotion from Toronto-based E*Trade Canada is targeting customers of Charles Schwab Canada. Until March 31, any Charles Schwab brokerage customers who transfer their accounts to E*Trade can receive up to $1,800 cash. In addition, transfer fees up to $125 will be reimbursed to customers. Customers will also receive a $10 cash rebate for each regular commission equity trade made within six months of opening their E*Trade Canada account as well as 25 free trades during their first 30 days. E*Trade is communicating this limited time offer to Charles Schwab customers with full-page newspaper ads and online advertising. A direct mail component is also being considered. The promotion follows the news earlier this week that Scotiabank has struck a deal to acquire Charles Schwab Canada. Advertising for E*Trade is done by Grey Worldwide of Toronto. Public relations are handled by Hill & Knowlton.