KELLOGG AND WALT DISNEY INTRODUCE MAGICAL CEREALS
By Adnews Staff
As part of a global effort to extend their brands and product lines, Kellogg Company and The Walt Disney Company have released three new cereals. The cereals are based on Disney's Mickey Mouse, Winnie the Pooh and Buzz Lightyear characters. Mickey's Magix consists of marshmallows and oat stars that turn milk blue. Hunny Bs consists of graham flavoured shapes with crunchy striped letter "B" cereal pieces. Buzz Blasts consists of flying saucer cereal shapes and graham pieces. The outside of each cereal box will carry magic tricks, games or puzzles. The cereals are part of a global alliance between Kellogg and Disney. The products will eventually be distributed in Canada as well. Promotional activities and materials for the cereals in Canada have not yet been released.