SPOTTAXICANADA.COM AND PRINTTAXICANAD.COM TO MERGE
By Adnews Staff
The Canadian Press, Broadcast News and FastChannel Networks of Belmont, MA have combined SpotTaxiCanada.com and PrintTaxiCanada.com to form FastChannel Network Canada. The two services deliver and track print and radio advertising for the broadcasting and publishing industries via the Internet. In 2000, CP's broadcast news division and FastChannel Networks launched the SpotTaxi.com service in Canada. The next year Canadian Press and FastChannel began offering the PrintTaxi.com service. Effective March 1, the services will be consolidated under the FastChannel Network name. According to the companies, the merger will allow FastChannel Network Canada, "to offer the advertising industry an integrated, streamlined service for online delivery and management of radio and newspaper advertising with global reach through its partnership with U.S.-based FastChannel Networks."