VAUGHN WHELAN PROMOTES ITSELF
By Adnews Staff
Toronto-based Vaughn Whelan & Partners Inc. has released a new television commercial promoting itself. The 60-second ad, called "Disclaimer", features former CBC news anchor George McLean, who recites a number of advertising disclaimers including "parental discretion advised," "objects in mirror are larger than they appear," "batteries not included" and "some assembly required." These disclaimers are interrupted by a calm presentation of the firm's services. According to the agency, the campaign is intended to get the attention of business leaders in general rather than advertising decision makers specifically. The ad will run on ROB TV, CP24, CTV NewsNet and ABC.
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