GILLETTE BEGINS NEW ORAL-B CAMPAIGN
By Adnews Staff
The Gillette Company of Boston, MA will break a new North American television advertising campaign for its Oral-B CrossAction toothbrush this week. The campaign was created by BBDO New York and adapted for the Canadian market by BBDO Canada. The 15-second ad contains special effects, music and a voiceover which says, "Here they come, plaque's worst nightmare: the crissing and crossing bristles of the CrossAction brush." The ad will run during primetime network and cable programs until September. Public relations for Gillette are handled by Porter Novelli of New York.
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