FAMOUS PLAYERS DEBUTS KIDS' MAGAZINE
By Adnews Staff
Toronto-based Famous Players is producing a companion publication to its Famous in-theatre magazine. Famous Kids will contain stories about upcoming family films as well new home video releases, videogames, books and toys. The magazine will also include games, colouring pages and puzzles. It will have a circulation of 200,000 and will be distributed four time a year in Canadian Famous Players theatres. The premier issue will be published in March. According to a company spokesperson, it made sense to have a magazine dedicated to younger film fans, given the popularity of recent children's movies such as Harry Potter, Shrek, The Lord of the Rings, Monsters Inc. and How the Grinch Stole Christmas.
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