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ULLRICH SCHADE BECOMES NEXTPHASE STRATEGY

Ullrich Schade and Associates has changed its name to NextPhase Strategy. The Vancouver-based marketing firm was founded in 1978 as a graphic design firm. President and creative director Ullrich Schade said the new name reflects what the firm does for its clients. "Through strategic results-oriented branding, public relations, Web site design and creative, we help bring both start-ups and established companies to the next phase of their development," Schade said. NextPhase operates offices in Vancouver, Seattle and San Francisco. Its clients include PhotoChannel Networks, Sierra Wireless and BC Wines.

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