MOTIVUS RENAMES AD AGENCY
By Adnews Staff
Motivus Inc. of Toronto has changed the name of its advertising agency Madrigal Masaccio Communications to Motivus Advertising. Motivus is a branding and marketing communications firm. It opened its full service ad agency in August. "Changing the name is part of our overall brand transition strategy that brings all our offerings under the Motivus banner," said James Burn, chief executive officer of Motivus. Al Massey, chairman of Motivus, will lead the advertising division as president, replacing Derek Lackey who has left the agency. Motivus Advertising is one of five divisions of Motivus Inc. BrandActive offers brand management and implementation services. Spencer Francey Peters is a design firm. Motivus Digital produces communications software. Motivus Consulting offers brand strategy and integrated communications services.