HBC OUTFITS PADULO WITH MORE WORK
By Adnews Staff
Hudson's Bay Company has made Padulo Integrated the lead advertising agency for its Home Outfitters division. Toronto-based Padulo is also currently the lead agency for The Bay and, in conjunction with Vickers & Benson Companies Ltd., handles the company's HBC Rewards and Credit programs. Neil Fedun, senior vice-president of marketing for the Bay and Home Outfitters, said over the last four months Padulo had developed and tested a strategic and creative approach and, based on the results of the test, the company decided to roll out the campaign nationally. Previously advertising for Home Outfitters was done by DraftWorldwide.
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