PARMALAT REASSIGNS BLACK DIAMOND, ASTRO BRANDS
By Adnews Staff
Toronto-based Parmalat Canada has awarded the advertising assignment for its Black Diamond Cheese brand to Goodgoll Curtis and the advertising assignment for its Astro yogurt brand to Grip Limited, both of Toronto. Advertising for both products had previously been handled by Toronto-based Wolf Group. Parmalat moved the accounts following an internal review of its advertising needs, according to the company. Goodgoll Curtis is Parmalat's agency of record. Public relations for Parmalat are handled by Edelman Public Relations.
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