DOMINO'S PIZZA CONSOLIDATES ADVERTISING
By Adnews Staff
Domino's Pizza has consolidated its advertising, reducing the number of agencies on its roster by half. J. Walter Thompson, which has been Domino's media buying and field marketing agency since 1996, has been made agency of record. Beginning immediately JWT will assume responsibility for national advertising creative development as well as multi-cultural advertising and media placement. Marti Flores Pietro Wachtel, Domino's Hispanic agency since 1998, will continue to handle the chain's Hispanic marketing and advertising. Gone from the company's roster are Deutsch, Inc., which had handled general market creative, and Don Coleman & Associates, which had handled African-American-specific advertising. The changes will not affect Calgary-based Domino's Pizza of Canada Inc., said the company's director of marketing, Glenn Kuaft. Advertising for the company's 205 locations in Canada will continue to be handled in-house and by freelancers on a project basis.