CALVIN KLEIN BEGINS NEW ETERNITY CAMPAIGN
By Adnews Staff
Calvin Klein will debut a new global advertising campaign for its Eternity fragrance next month. The campaign includes two 30-second television commercials and four print ads created by the company's in-house advertising agency CRK Advertising and Neil Kraft of New York-based Kraftworks Advertising. The campaign's creative will focus on family life, lasting love and intimacy. The television advertising makes use of Aimee Mann singing "What the World Needs Now is Love" by Burt Bacharach. This is the first time a song has been used in a Calvin Klein fragrance commercial. The print advertising will use the tagline "Love, Sweet Love," with ads designed to resemble pictures from a photo album.
« Back Next »
Comments
blog comments powered by Disqus