PALM PUBLICITÉ HITS THE SLOPES FOR VOLKSWAGEN DEALER TOUR
By Adnews Staff
Montreal's Palm Publicité Marketing is working for the Volkswagen Dealers Association of Quebec on the third Volkswagen Summits Tour. This year the Volkswagen dealers have teamed up with Radio-Énergie, MétéoMédia and Head/Tyrolia Sports Canada for the promotion which runs until April 6. "La tourneé des sommets Volkswagen Radio-Énergie" involves a number of high-energy individuals travelling to 15 ski resorts in Quebec to host ski parties and give away prizes. Volkswagen's 2002 models and a line of Head/Tyrolia's skis and snowboards are available at each event for test drives or trial runs. A television, radio and print advertising campaign is promoting Volkswagen's Sumits Tour to communiate dates and locations. A mirco-site at <http://www.vw.com/hiver> has also been created to provide information and news about this year's tour.