MCDONALD'S OUTLINES OLYMPIC ACTIVITES
By Adnews Staff
McDonald's Restaurants of Canada Ltd. is rolling out a number of in-restaurant Olympic activities at participating Canadian locations. Among them is a collectible Olympic hockey puck promotion which involves a set of five limited edition 2002 Games Commemorative Hockey Pucks. Four of the pucks have images of eight players from Canada's 2002 Men's National Hockey team. The fifth puck bears an image of Wayne Gretzky, the team's executive director. A 30-second national television commercial featuring Gretzky is supporting the promotion. Created by Cossette Communication-Marketing, the spot depicts Gretzky dropping a puck to start a kid's hockey game. When they realize the puck is a collectable, the kids attempt to grab it as a souvenir. McDonald's is introducing themed packaging and has added several new items to its New Taste Menu including a shamrock milkshake, an Italian chicken McGrill and a cheddar sausage bacon McMuffin. Approximately 500 restaurants in Canada kicked off the Olympic activites with flag raising events at which the McDonald's Olympic flag was raised.