CORA'S HIRES THE COMMUNICATIONS GROUP
By Adnews Staff
Cora's Breakfast and Lunch has made The Communications Group Inc. of Toronto its public relations agency. Founded in Boisbriand, PQ as Chez Cora in 1987, the chain of family-style restaurants currently operates 51 locations in that province. The Communications Group had previously worked with Cora's recently-appointed vice-president of operations and development Liz Hollyer when Hollyer was general manager of Ruth's Chris Steak House in Toronto. The agency will be responsible for the chain's public relations activities as its moves into Ontario. "We've already opened Cora's Breakfast and Lunch restaurants in Ottawa, Mississauga and Belleville and are on an aggressive path to add at least eight locations during 2002," Hollyer said. Previously public relations for the chain were handled in-house.