TIN MAN RETIRES IN AGF CAMPAIGN
By Adnews Staff
AGF Funds Inc. has released another spot in its ongoing "Eventually Everyone Retires" campaign. Created by TBWAChiatDay of Toronto, the 30-second spot involves the Tin Man character from The Wizard of Oz. The Toronto-based mutual fund company has been running this campaign since 1999. It is intended to portray retirement as something everyone must think about at some point in their lives. The ads ask the question "What are you doing after work?" Other characters that have appeared in the campaign include Spiderman, Gumby and Pokey, The Incredible Hulk and Santa Claus. The new spot, in which the Tin Man goes deep sea diving, will run throughout the year with extra emphasis on the upcoming RRSP season and the fall investment season. Television advertising will be supported with transit advertising and magazine ads.