BMO INVESTORLINE HOLDS CONTEST FOR RETIREMENT PLANNERS
By Adnews Staff
BMO InvestorLine is holding a contest for clients who use its online retirement planning tool. BMO InvestorLine is the direct investing firm of the Bank of Montreal. Its retirement planning tool, located at <www.bmoinvestorline.com>, uses information provided by clients to develop customized retirement plans. The Ultimate Golf Getaway contest is open to all clients who open an InvestorLine account to use the online planning tool. Once clients have submitted a plan they can submit an electronic contest ballot to enter. The contest runs until March 15 and is being supported with print ads in the business sections of The Globe and Mail, National Post, Vancouver Sun, Calgary Herald, Edmonton Journal, The Toronto Star and The Ottawa Citizen Print advertising will also appear in Maclean's, Investor's Digest, Canadian Business, ROB Magazine and National Post Business Magazine, accompanied by radio advertising in Toronto, Vancouver and Ottawa. The grand prize is a trip for four to St. Andrews, Scotland including airfare, accommodations, five rounds of golf at several courses, $1,000 spending money per guest and a set of Titleist golf clubs per guest. Eight weekly prizes including a set of Titleist irons, golf packages to Florida, instructional videos and cash prizes deposited into InvestorLine non-registered accounts will also be awarded. Advertising for the contest was done by Vickers & Benson Arnold. Media buying was done by MaxxMedia. Public relations are being handled by Apex Public Relations.