OBIE MEDIA AND MÉTROMÉDIA SIGN SALES REP DEAL
By Adnews Staff
Obie Media Limited and Métromédia Plus have signed a mutual sales representation agreement. Obie Media is an out-of-home advertising company. It sells, designs, produces and installs displays including transit posters, billboards, wallscapes, transit shelters and bus benches nationally. Métromédia Plus is a transit advertising provider in Quebec. The new sales agreement will allow the two companies to sell transit advertising for each other in their respective markets. Obie Media will sell advertising in Métromédia Plus' Quebec markets while Métromédia Plus will sell advertising in Obie Media's British Columbia and Ontario markets. "Advertising agencies who wish to place media buys in two of the top three Canadian markets, Montreal and Vancouver, can now take advantage of one-stop shopping," said Brad Falk, director of national sales at Obie Media.