PEPSI SUPER BOWL PROMOTION BEGINS
By Adnews Staff
Pepsi-Cola Canada Ltd.'s new Super Bowl promotion has begun in Canadian grocery and convenience stores. Running until Feb. 3, the in-store contest is being promoted with POS materials featuring John Madden, announcer of this year's game. A miniature football field and inflatable goal posts are also part of the in-store displays. The mail-in sweepstakes involves the Pepsi, Diet Pepsi, 7UP and Mountain Dew brands. The grand prize is a trip for two to the 2003 Super Bowl game in San Diego. Additional prizes include La-Z-boy chairs, large screen TVs, NFL caps, official game footballs and Pizza Hut coupons. Pepsi used Mark IV Promotions for the in-store contest. Public relations for Pepsi are handled by Praxis Public Relations of Burlington, ON.