AIRBORNE ENTERTAINMENT HANDS PR ACCOUNT TO SACKE & ASSOCIATES
By Adnews Staff
Airborne Entertainment has made Toronto-based Sacke & Associates its public relations agency of record. Airborne Entertainment is a distributor of mobile games and entertainment programming for mobile devices. Its PocketBoxOffice service consists of 13 specialty channels carrying about 80 programs presenting games, humour and trivia. The company holds agreements with North American wireless carriers including Cingular, Verizon and AT&T in the U.S. and Bell Mobility, Telus, Microcell, Rogers AT&T, Aliant, MTS and Sasktel in Canada. Sacke & Associates won the account based on a referral. Previously PR had been handled in-house. "Appointing Sacke & Associates will help us get the word out that we are taking aggressive, planned steps to increase our visibility and leadership position by launching a wide array of new, high-profile, big concept micro-entertainment services that are completely new to the North American wireless marketplace," said Andy Nulman, president of Airborne Entertainment.