WRIGLEY HOLDS CHILL CONTEST
By Adnews Staff
Toronto-based chewing gum manufacturer Wrigley Canada is promoting its new Excel Cherry Chill gum with an online contest. The "Excel Cherry Chill-Cold Cherry Cash" sweepstakes began yesterday at <http://www.excelcherrychill.ca> and <http://excelcerisegivree.ca>. Running until the end of February, the contest asks participants to predict the Canadian city and date with the coldest temperature in February. About $30,000 in cash prizes will be given away. Consumers can also access the sweepstakes through the Canoe and canada.com Web sites. Yesterday all navigation areas on the Canoe.ca and Canoe.qc.ca homepages were coloured red to promote the contest. Visitors to canada.com sites were informed of the contest through an effect that suggested the "crystalization" of their computer screens.