MICROCELL, MUCHMUSIC, YOURMOBILE BEGIN RINGTONE PROMOTION
By Adnews Staff
YourMobile Networks has begun a three-month service promotion with Microcell Solutions and MuchMusic/MusiquePlus to produce special ringtones for Microcell's Fido cellular telephones. YourMobile Networks has previously for Microcell to produce other offerings on the Fido.ca Web site, including roughly 500 ringtones that customers can purchase and download. Beginning this month, customers will be able to download a new ringtone from a featured MuchMusic/MusiquePlus recording artist for a one-time fee of $1.50. Patrick Hadsipantelis, director of marketing communications for Microcell, said the new ringtones will be promoted on-air on the music networks as well as on the Fido.ca Web site.
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