SUNOCO.CA OPENS CUSTOMER DIALOGUE ZONE
By Adnews Staff
Toronto-based Sunoco Canada has constructed what it calls an online customer dialogue zone. DZone will be accessible through a link on the Sunoco.ca Web site. It is divided into five sections: Discussion Central, where customers can post or respond to questions and comments; The Drawing Board, where new product or service ideas can be submitted; 60-Second Surveys, where feedback on a range of topics will be gathered; Success Stories, where customers can describe positive customer service experiences; and Action Required, a confidental section where customer service issues will be handled by Sunoco management. Sunoco used Toronto-based RealityClick Inc. to create DZone. It will be promoted through the Sunoco.ca Web site. The company is also considering seeking links to DZone from non-profit environmental Web sites. A 1-888 toll free customer service line has also been set up for customers without Internet access.