TOSHIBA BEGINS CAMPAIGN FOR SHOPTOSHIBA.CA
By Adnews Staff
Toshiba of Canada, Information Systems Group, based in Markham, ON, has broken a new advertising campaign in support of its Shoptoshiba.ca Web site. The campaign is the first promotion for the e-commerce Web site since it opened in May. Shoptoshiba.ca sells the company's full range of notebooks and accessories. The site contains product descriptions, specifications and accessory recommendations, exclusive online and nationally-advertised promotions, and shipment tracking. The campaign is intended to demonstrate how easy it is to purchase products online. The ads also promote the company's current promotional offer of free delivery. Advertising is running on the Elevator News Network on the Go and TTC transit systems in the Greater Toronto Area. The tagline is "Use your old computer to order its replacement." The campaign was created by Toronto-based Ambrose Carr Linton Carroll and will run until February. Public relations for Toshiba's Information Systems Group are handled by Media Profile of Toronto.