SONY STORE INTRODUCES ONLINE HOLIDAY CATALOGUE
By Adnews Staff
The Sony Store has built an online component to its holiday catalogue this year. Toronto-based Lowe RMP has handled the creation of The Sony Store's holiday book for the past four years. This year, in addition to the 20-page hard copy of the catalogue mailed to Sony Store customers, two Web sites were assembled at <http://www.sonystorewonderland.com> and <http://www.lasaisonsony.com>. The sites give customers information about various products displayed in this year's catalogue. The sites were promoted in an e-newsletter that is sent to members of the store's loyalty program. The cover of the catalogue shows a snowman outfitted with Sony Store products as its eyes, nose and mouth, as well as a sled full of merchandise.
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