IRWIN TOY RE-DESIGNES WEB SITE
By Adnews Staff
Irwin Toy has re-designed its Web site at <http://www.irwintoy.com>. The Toronto-based toy manufacturer used Cyberplex for the re-design of the site, which now includes an online catalogue and an area called the Secret Toy Box where visitors can select items from the catalogue to add to a wish list. The list can then can be emailed to someone else. The new site also incorporates brand-specific micro sites for lines such as Dragonball Z, GirlZone, ReBoot, Sailor Moon, Blazin' Key Cars and Jenga. Sonia Rotondo, director of advertising and communications for Irwin Toy, said the site was designed "to be an engaging adventure, while providing the latest and most complete information about all of our toys and games." The Irwintoy.com URL will be printed on all packaging and other materials. The company also plans to support the site by including the URL in its advertising.