SUPERPAGES.CA CALLS UPON EMAILTHATPAYS.COM
By Adnews Staff
Dominion Information Services Inc. of Burnaby, BC has signed an agreement with Vancouver-based direct marketing company Emailthatpays.com. The firm will support online and off-line promotions for Dominion's SuperPages.ca national directory service by capturing and tracking email data. Paul Wood, executive director of marketing and e-commerce for SuperPages.ca, said the agreement allows SuperPages.ca to track which areas of the site visitors find most compelling and which sections they use most often. Emailthatpays.com is currently developing an online contest for Superpages.ca called "The Need for Speed Challenge" which will promote the ease and speed of the SuperPages.ca Web site.
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