COLUMBIA TRI-STAR HIRES NEWAD FOR TEEN MOVIE SCREENING
By Adnews Staff
Columbia Tri-Star has hired NewAd to host a pre-screening event for its new film "Not Another Teen Movie." Columbia Tri-Star is an existing advertising client of the Toronto-based media company. The screening will be held tomorrow at the Paramount theatre in downtown Toronto. It will be followed by a launch party at the Toronto nightclub Whiskey Saigon. The themed event will include pie-eating contests, frozen T-shirt contests and trivia games. Tickets for the pre-screening and party have been distributed through radio contests on The Edge 102.1 FM. Additional invitations were distributed in Toronto's nightclub district this weekend by two actors dressed as characters in the film. "Not Another Team Movie" opens on Friday.
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