RAYMOND JAMES BEGINS PRINT CAMPAIGN
By Adnews Staff
Vancouver-based independent investment firm Raymond James breaks a new ad campaign this week that targets investment advisors and their clients. The print campaign includes a half-page colour ad in The Globe and Mail and a number of community newspapers. The ad's headline is "Everybody Loves Raymond." The copy is intended to illustrate how the firm regards individuals, its corporate culture and its commitment to deliver results. It includes the lines "We treat you as a person, not as a tradeable commodity," "We foster an entrepreneurial spirit because we can," and "We still believe in the freedom of choice." The tagline is "We are different." The campaign was created in-house by Raymond James.
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