COFFEE RETAILER HEADS EAST
By Adnews Staff
Starbucks Coffee Company of Seattle is bringing its specialty coffee shops to Toronto. It will open five by the end of this month and plans to have a total of 12 by the end of the year. Advertising created by Goodby, Silverstein & Partners of San Francisco will back the openings. Harrison, Young, Pesonen & Newell of Toronto will do the media buy. One of the five locations will be in a Chapters Bookstore in Burlington, Ont. Starbucks has been in Vancouver for almost 10 years. The cafes now offer 30 varieties of coffee.
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