ECHO ADVERTISING GAINS MEGAWRAPS ACCOUNT
By Adnews Staff
Echo Advertising has been hired as the agency of record for MegaWraps. The restaurant chain currently operates 38 locations in the Greater Toronto Area. Toronto-based Echo is working on what it describes as "an aggressive media strategy" for MegaWraps for 2002 which will include outdoor and radio advertising. The agency will also be responsible for strategic and creative direction. Point-of-sale materials and local marketing initiatives will be continue to be handled in-house. MegaWraps expects to open 50 new locations by the end of the year and is planning further expansion in Canada and the US next year.
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