FREEDMAN SPORTS MARKETING HIRED BY BASEBALL CANADA
By Adnews Staff
Ottawa-based Baseball Canada has hired Toronto-based Freedman Sports Marketing as the organization's sponsorship agency. Baseball Canada is the national governing body for amateur baseball. Freedman Sports Marketing provides sponsorship development and professional marketing for amateur sports. As part of the three-year agreement, Freedman Sports Marketing's associated company Freedman Corporate Apparel will provide Baseball Canada with non-competitive clothing and merchandise including T-shirts, banners, posters and baseballs. This is the first time Baseball Canada has used a sponsorship agency. "We recognize that sponsorship and marketing should be handled by professionals who understand what corporations are looking for and who can help Baseball Canada deliver the benefits," said Ray Carter, president of the organization.