GILLETTE EXPANDS VENUS LINE
By Adnews Staff
The Gillette Company of Boston, MA has expanded the Venus razor line with a new product called Crystal Clear Venus. The razor is clear in color and comes with a translucent compact. The Venus is a triple blade razor with an ergonomic handle and oval-shaped cartridge. The Crystal Clear Venus will be available to consumers in North America, Europe and a number of international markets in April. Television advertising using the line's "Reveal the Goddess in You" tagline will include a five-second tag for the Crystal Clear model. Gillette will also support the razor with print ads. Advertising for Gillette is done by BBDO. Public relations are handled by Porter Novelli. Both of these agencies are based in New York.
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