SOURCE FOR SPORTS INTRODUCES GIFT CARD PROGRAM
By Adnews Staff
Source For Sports has begun a new gift card and e-gift certificate program. The Burlington, ON-based retail buying group consists of 151 independently owned sporting goods stores. To help make the switch from paper gift certificates to plastic gift cards and online gift certificates Source for Sports hired Givex Canada Corp., a Toronto-based firm that specializes in gift certificate programs for the retail and hospitality industries. The new program makes use of a gift card worth between $25 and $250 that can be purchased at most Source For Sport locations. E-gift certificates will be available later this month at <http://www.sourceforsports.com>. These electronic certificates can be delivered to a recipient on a specific date in the future. The gift cards and e-gift certificates are redeemable at and Source for Sport location.