HOLIDAY FUNDRAISING CAMPAIGN RETURNS TO CANADIAN TIRE
By Adnews Staff
Canadian Tire Corp. has returned to its Foundation for Families' Family Tree program for a third consecutive year. During the program, which will run the length of the holiday season, $5.00 from the sale of every full size artificial tree will be donated to the foundation. Ten dollars will be donated for every tree purchased with a Canadian Tire card or Options MasterCard. Individual Canadian Tire stores will choose a local charity that provides support to families in need to be the recipient of their Family Trees donations. Canadian Tire is promoting the Family Tree program with a new television commercial from Doner Canada. The spot depicts a father and son on their way to buy a "magic" tree that puts presents under the trees of other families. The program is also being promoted in Canadian Tire's flyer, with in-store materials and with statement inserts.