LABATT ORGANIZES ULTIMATE OLYMPIC ROAD TRIP
By Adnews Staff
Labatt Breweries of Canada has begun an in-case promotion called "Labatt Blue's Ultimate Olympic Road Trip." Scratch and win cards have been placed in specially-marked cases of Labatt Blue in all Canadian provinces excluding Quebec. Winners and their guests will attend a Labatt Blue Olympic Bash concert by rock group The Tragically Hip in Salt Lake City on Feb. 23. They will also attend the men's gold medal Olympic hockey game the next day. Labatt is supporting the "Ultimate Olympic Road Trip" promotion with a new 30-second television commercial from Ammirati Puris of Toronto. The spot, called "Torch", describes the Road Trip promotion and displays footage of The Tragically Hip.
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