HEWLETT-PACKARD HOLDS HOLIDAY CONTESTS
By Adnews Staff
Hewlett-Packard (Canada) Ltd. of Mississauga aims to portray itself as a "solutions provider for the holiday season" with two new contests that began this week as part a new promotion. The "HP Share Your Holidays" contest will run until January 31. Consumers who enter the contest at the company's holiday Web site at <http://www.hp.ca/holidays> can win the grand prize of a trip for two friends to travel to the winner's home or a trip for the winner and a guest to visit a friend, along with $1,000 spending money and a Hewlett-Packard digital camera. The "Use HP Supplies, Win a Prize" contest also begins this week and runs to March 31. Participants who buy any Hewlett-Packard supplies product can use the UPC to enter to win a Hewlett-Packard computer system or various supplies products. In-store materials created by TMG Solutions Inc. and radio spots, flyers and emails created by Publicis are designed to drive consumers to the Web site. The site contains rebate information, contest rules and regulations, project ideas and design tips. Public relations for Hewlett-Packard are handled by BenchMark Porter Novelli.