GILLETTE PARTNERS WITH INTEGRAM MARKETING FOR ANNUAL PROMOTION
By Adnews Staff
The Gillette Canada Co. of Mississauga has partnered with Integram Marketing Group of Oakville, ON for its annual Cavalcade of Sports promotion. This is the first time the company has worked with an external agency to create and execute the program. The Gillette Cavalcade of Sports is a multi-brand promotion that supports products from Gillette's three product divisions: grooming products, oral care/Braun appliances and Duracell batteries. It includes in-store materials, television advertising and prize packages. The 32nd annual Gillette Cavalcade of Sports will run from August to September 2002. The consumer package goods promotion first took place in 1971.
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