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VISA OFFERS CARDHOLDERS DISCOUNTS, SAVINGS IN PROMOTION

By Adnews Staff

Visa Canada is encouraging cardholders to shop online during the holiday season with a promotion called "Trim Your Tree For Less." The initiative offers customers savings and special offers from 19 participating retailers when they use a Visa card to shop at <http://www.visasavings.ca> or <http://www.econovisa.ca>. A national radio campaign from Leo Burnett is supporting the promotion. The ads use Visa's "All You Need" tagline. They are being accompanied by online banner ads on major search engines and with printed statement inserts and an email campaign.

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