MICROCELL RENEWS SPONSORSHIP OF CANADIAN NATIONAL ALPINE TEAMS
By Adnews Staff
Montreal-based Microcell Telecommunications, under its Fido brand name, has renewed its sponsorship of the Canadian Men's and Women's National Alpine Ski teams for 2001/2002. This will be the second consecutive year Fido has sponsored the teams. Microcell will also be individually sponsoring skier Anne-Marie Lefrançois. As part of the sponsorship, the Canadian Women's Alpine Ski team members and coaches will wear Fido logos on their skin suits and jackets at the upcoming Lake Louise Winterstart World Cup Downhill and Super-G events this month. Microcell will also provide team members and coaches with Motorola P280 handsets and airtime.
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