SWISS CHALET RETURNS TO FESTIVE SPECIAL
By Adnews Staff
Swiss Chalet will bring back its annual Festive Special promotion on Nov. 12. The Festive Special consists of a quarter chicken, stuffing, cranberry sauce, a roll and a choice of side orders. Each Festive Special also comes with a box of Lindor chocolate truffles from Lindt. Swiss Chalet began including the chocolates with the promotion last year, replacing the Toblerone bars that had been part of the package for the previous 12 years. The Festive Special will be promoted with television and radio advertising from Ambrose Carr Linton Carroll of Toronto. The ads will feature the York Mills' St. John Bell Choir. The promotion will also be supported with in-restaurant materials and outdoor advertising. Swiss Chalet will also hold Community Days on Nov. 14 and 15 during which 50 cents from every Festive Special or Quarter Chicken Dinner sold will be donated to local children's charities. Swiss Chalet's home office in Mississauga will match the funds raised up to $10,000 and make a donation to Starlight Children's Foundation Canada. Public relations for Swiss Chalet are handled by Strategic Objectives of Toronto.
In related news, from now until until Dec. 2 Swiss Chalet customers will receive one of six magic tricks with each kid's meal ordered. From Dec. 3 to Jan. 27, customers will receive one of several The Magic School Bus activity booklets with each kid's meal ordered. The booklets are based on the animated series of the same name.